Blog Purpose

One of the class requirements at the University of Delaware in the Marketing program is BUAD477: Information Technology Applications in Marketing. Here is our class website. The purpose of this course is to help us students understand the impact of information technologies on marketing strategies and practice. As a part of this course we are required to create a blog and make postings on a weekly basis. The reason we are doing this blog project is to record all of our work throughout the course and to become familiar with an internet tool that is becoming increasingly popular to businesses as a marketing tool. I have always viewed blogs as online diaries filled with useless personal information written by middle schoolers, so hopefully this project will help me see that, although this may be true, it also has many other important uses.